Engaging with Digital Opinion Leaders

How Can MSLs Utilize the Influence of Digital Opinion Leaders? Engaging with Digital Opinion Leaders (DOLs) benefits Medical Science Liaisons (MSLs) in specific contexts. DOLs have a significant following on social media and are considered experts in their fields (e.g., cardiovascular therapies, cancer screening technology, gastrointestinal diseases, drug testing, and patient care). There can be […]

The Future of Medical Affairs

Medical Affairs Will Continue to Make an Impact in the Future Medical affairs will progress and increase in importance in the future as the industry faces increasing regulatory, technological, and commercial challenges.  Here are some trends and/or advances in medical affairs that we can expect: Increased focus on patient-centered care: Medical affairs will play a […]

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